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Target GO International- Rogan DOES Design for All!

KateWhen I leave a store $130 lighter, I usually have a little guilt. As a small business owner, I easily turn on myself and say “Well, isn’t that nice Kate. Buying clothes instead of office supplies. Way to go.” But interestingly enough, this time my inner self was actually patting me on the back.


On Friday, I went with my roommate to Barneys for the Rogan for Target pre-sale. Up until this partnership between Rogan and Target, a small percentage of people knew of Rogan. And for those who were fans of the line, it was still hard to shell out $300 for a pair of jeans.


When I first heard that Rogan was partnering up with Target for their Go International collection, I wasn’t very excited. The previous designers for the GO collection left me wanting much more, and also made me realize that I am very bad in grey and ruffles (Erin Fetherston). The clothes just don’t fit right and all of the design I love in their normal collections, goes out the window. So again, you can see why I wasn’t gnawing at the bit to see the Rogan line.


However, my roommate sent me an email announcing the beforehand sale that Barneys was holding for the Rogan for Target line and I thought perhaps, if it’s a big hit with Barneys, maybe I should check it out! Barneys was sectioning off one part of their co op floor (7th floor) and selling the collection before it was rolled out in stores.


Friday morning on the bright (9am) we headed into the city from Brooklyn and arrived right when the sale started. I was secretly hoping it would be a mad house; that I could push people and pull things because I had a tough week and I had a bit of aggression. But no such luck, this was quite a tame event.


I loved the collection and felt that Rogan really did design for all. Wonderfully soft and 100% organic cotton tees were the first in my bag, followed by a gorgeous flowy silk blouse and a jumpsuit. Yes, I bought a jumpsuit. Never in a million years would I imagine that I would buy a jump suit, but I kind of fell for it and I confirmed with my roommate that I didn’t look like a sanitation worker. She confidently stated, “Kate, you pair it with a belt and flats and you are good to go!”

So here’s to you Rogan Gregory. I like it. I might even go as far to say as I love it! So on Sunday, May 18th when the collection rolls out in stores, treat yourself to a little shopping and head over to Target ( or online) and take a look-see for yourself!


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